How Deep Is Your Music Strategy – Midem 2018

In the streaming age, the music industry is extremely data rich and knows more than ever about an artist’s fan base, which can lead to highly effective and targeted brand partnerships. This panel will identify the core values brought by music for brands, as well as the do’s and don’ts of implementing a music strategy.

Speakers: Chris Clark, Director of Music, Leo Burnett (USA) Gary Cohen, Brand Partnerships Director, ATC Management & ATC Live (UK) Nadia Khan, Artist Manager, CTRL Management (UK) Judith Massia, Founder & CEO, Rbellion Music (Nigeria) Moderator: Lara Baker, Music Business Consultant, (UK)

Let’s go to France and fund the endorsement that can help take you to the next level. Being a part of the Internation music community can only help not only your music career but you personally to grow outside of your comfort zone and broaden your horizon which is needed by every artist that has dreams of being a superstar!